Case Study – Essilor


Content Type

Worldwide Product Marketing content (B2C)
Product Education Content and Interactive Training Materials for eye care professionals (B2B)


Video and Stills Content Creation
Online Interactive Training
Build a stock image content library
Translation and customisation for Global Markets

Essilor is a French-based international optics company that designs, manufactures and markets lenses to correct or protect eyesight

Over the past 5 years Trade Creative has partnered with Essilor to create content for Essilor brands including, Nikon, Varilux, Transitions, Crizal and Kodak, for APAC and international audiences

“Its great to work with a team who spend the time to understand what we want, and then have the skills to deliver. ”
Colin Madigan, Director, Education & Professional Services, Essilor AMERA Asia Pacific, Middle East, Russia, Africa.

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