Western Edge Youth Arts provides opportunities for the youth of the west of Melbourne to follow careers in dramatic arts and acting. Through their school programs and ‘edge ensemble’ Western Edge Youth Arts are able to provide opportunities in the arts that would otherwise not be accessible to youth from a varied backgrounds and abilities.
In 2015 Western Edge Youth Arts was awarded an innovation grant to develop a unique performance piece blending live performances with the digital world of social media. Collaborating from the grant application stage Trade Creative and Western Edge Youth Arts devised the concept of #CalibanSt which sought to engage the live audience on social media and produce a one of a kind online performance.
#CalibanSt was performed live at the Big West festival in 2015 and filmed by Trade Creative before that production was merged with the live online reactions from the audience into a digital production allowing viewers to have an immersive experience long after the performance was over. From concept planning to marketing and production Trade Creative and Western Edge Youth Arts worked closely to deliver this innovative approach to live performances.
January 18, 2017
Digital Marketing & Design, Video Production