Trade Creative Media have been working with Essilor for a number of years. In 2016 we had the opportunity to work on a the product videos for their exclusive range of progressive lenses – The Varilux range.
The video series included three key product videos along with a number of ‘technology’ demonstrations that were used to explain the product developments.
Our team had to develop an understanding of the product and the market, matching a design style, stock imagery, music, sound effects and text to create the desired effect.
The end product is an example of our high end graphic animation and visual effects capabilities.
The videos were rolled our worldwide, to an estimated 50,000 stores, reaching an audience of over a million.
December 6, 2016