Pretty Rad for a Dad ran a successful kick-starter campaign to fund a documentary about the changing nature of fatherhood, shining a light on the reality of living up to traditional standard and modern ideals of what a father is.
They came to Trade Creative Media to make cover a feature documentary, we were excited to make this short with the aims to promote their project and fund the feature.
Working within a challenging budget, Trade Creative Media’s production team gathered a combination of interviews and observational footage. This was cut together by the editing team to give a taste of what the larger story would uncover.
The final video is continuing to be used to source funding for the feature production, while excerpts of the interviews are being used by the Institute of Family Studies.
December 6, 2016