Never Forget is a not-for-profit organisation to raise awareness for veteran health services through the use of digital media. In 2015 Trade Creative created an online social media platform for service personnel and the general public to capture and share their personal stories of Australia’s armed conflicts across the last century.
At the centenary of the ANZAC landings in Gallipoli the Never Forget platform served to co-ordinate ANZAC day events, allowing individuals to post their own events and share them on other social media platforms to gain attendee’s to those events.
Now in its second year Trade Creative and the Never Forget project are looking to expand the appeal of the platform and encourage more service personnel to engage and share their story with the world. This ongoing partnership has allowed Trade Creative to devise a strategic marketing plan to raise awareness and gain more followers for this service.
April 26, 2015
Digital Marketing & Design, Website