On The Line are the leading provider of suicide and mental health help lines in Victoria, operating a range of brands aimed at encouraging people in need of urgent assistance with the ability to speak with a qualified Councillor. The Suicide Call Back Service is one of their most important services, providing a direct connection for people experiencing suicidal thoughts and following through with call backs and video counselling.
In December 2015 the Suicide Call Back Service was looking to increase their marketing efforts at a historically busy time of year whilst introducing a new service of video chat with Councillors. This video chat service is a break through in the industry, allowing people at risk of suicide to see the person they are talking to and create a greater connection with the Councillor.
Trade Creative worked with On The Line to produce a series of commercials promoting the benefits of the Video Call Back service along with a social media marketing strategy to promote this service to people in most need during the holiday season.
December 21, 2015
Digital Marketing & Design, Video Production