Queensland is grappling with a growing crisis with drink driving incidents surging.

The Betoota Advocate is an Australian satirical news website and digital media company that publishes articles on international, national, and local news.

THE BETOOTA ADVOCATE

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Our partners, The Betoota Advocate along with EssenceMediacom, were tasked with creating a campaign to prevent drink driving in QLD.

Filming across three rural QLD locations our video and editing crew captured the campaign, which utilised humor and the concept of a paper disruption to address a very serious and deadly issue in a lighthearted manner.

Clancy Overell

“We were able to pioneer this partnership to create the inaugural Betoota Advocate print edition, a collectors item laced with clever satire targeting the dangers of drink driving.”

Clancy Overell

The Betoota Advocate

This campaign achieved significant success, winning the awards listed below.

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